POPAI 2018 Awards entries open

Entries are now open for POPAI’s 21st annual Marketing at Retail Awards, with the best in Australian retail marketing campaigns to be recognised across 20 categories, covering physical displays and shopper experience.

The prestigious POPAI Awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing. Open to both POPAI members and non-members, entrants vie for the distinguished Gold, Silver and Bronze ‘Indian’, a tribute to the first instore marketing in the US, the Cigar Store Indian, more than 50 years ago.

In addition to Gold, Silver and Bronze, POPAI’s highest honour, the Tom Harris Marketing at Retail Award (named after POPAI ANZ founder, Tom Harris) is selected from Gold winners. Other Pinnacle Awards are given for excellence in Design & Innovation, Shopper Experience, and Best Display.

Australian and New Zealand designers and producers of retail marketing material, brand owners, agencies, suppliers, and retailers are eligible to enter the Awards. Awards criteria, and step by step guides on how to enter the Awards online are available at www.popai.com.au/awards.

Carla Bridge, General Manager of POPAI ANZ, said the Awards are the highest recognition of retail marketing success in Australia and New Zealand.

“Despite a challenging retail environment, the POPAI Marketing at Retail Awards continue to go from strength to strength, with the number of entrants having growing each year for the past three years, proving the importance of marketing in the retail landscape.

“To win a Gold, Silver, or Bronze Indian is no mean feat, with entrants required to hit set score benchmarks in order to receive a prize,” Ms Bridge said.

Award entries are open from May 1 to July 16. Entries must have been in market in the period between July 1, 2017 and June 30, 2018. Winners will be announced at retail marketing’s night of nights, the POPAI Awards Gala Dinner, on Thursday September 13.

Tickets can be purchased here. For more information, or to enter the Awards, visit www.popai.com.au/awards.

POPAI 2018 Marketing at Retail Awards categories:

Physical Store
- Large or Department Store
- Grocery Store (food) - Temporary Display & Permanent Display
- Grocery Store (non-food)
- Liquor - Temporary Display & Permanent Display
- Petrol, Convenience & Route
- Health & Beauty - Consumer Electronics
- Specialty Retail, Lifestyle & Service Providers – Temporary Display & Permanent Display
- Category Management
- Window Displays
- Store Design

Shopper experience
- Digital Instore, Mobile, Social & Online
- Experiential
- Sales Promotion
- Occasion-based Shopper Campaign
- Integrated Path to Purchase Campaign
- Field Marketing Excellence

Pinnacle and special awards
- People’s Choice Award
- Megara Environmental Stewardship
- Best Design & Innovation
- Best Display
- Best Shopper Experience
- Tom Harris Marketing at Retail Excellence Award (Best in Show)

For interview opportunities with POPAI GM, Carla Bridge, phone POPAI on (02) 9281 2630 or email popai@popai.com.au

About POPAI ANZ: POPAI is the only global, not for profit industry association exclusively advocating for excellence in shopper marketing and retail experience. With 20 offices covering 45 countries and over 1700 member companies worldwide, POPAI brings global best practice intelligence, resources, recognition and networks and to our members. For more information, visit www.popai.com.au or email popai@popai.com.au.

About POPAI Marketing at Retail Awards: The annual POPAI ANZ Marketing at Retail Awards recognise and reward outstanding retail marketing campaigns across 26 categories, covering physical displays and shopper experience. Open to both POPAI members and non-members, entrants vie the distinguished Gold, Silver and Bronze ‘Indian’ Statue, a tribute to the first instore marketing in the US, the Cigar Store Indian, more than 50 years ago. Award winners will be announced at POPAI’s Awards Gala Dinner on September 13, at Doltone House, Jones Bay Wharf, Sydney. For more information on Awards entries or to purchase tickets to the Gala Dinner, visit www.popai.com.au/awards.