Entries are now open for POPAI’s annual Marketing at Retail Awards, with the best in Australian retail marketing campaigns to be recognised across 26 categories, covering physical displays and shopper experience.
The prestigious POPAI Awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing. Open to both POPAI members and non-members, entrants vie for the distinguished Gold, Silver and Bronze ‘Indian’, a tribute to the first instore marketing in the US, the Cigar Store Indian, more than 50 years ago.
In addition to Gold, Silver and Bronze, POPAI’s highest honour, the Tom Harris Marketing at Retail Award (named after POPAI ANZ founder, Tom Harris) is selected from Gold winners. Other Pinnacle Awards are given for excellence in Design & Innovation, Shopper Experience, and the best of the best in both Permanent and Temporary Display.
Last month, four Australian POPAI ANZ 2016 Gold Award winners were crowned the best in the world in their respective categories at the Shop! Global Awards at EuroShop in Germany. Gold POPAI Marketing at Retail Award winners are eligible to enter the Shop! Global Awards, with all Award winners (Gold, Silver, Bronze) eligible for entry to the MAA Globes.
Australian and New Zealand designers and producers of retail marketing material, brand owners, agencies, suppliers, and retailers are eligible to enter the Awards. In 2017, a new award for Field Marketing Excellence has also been introduced.
Awards criteria, and step by step guides on how to enter the Awards online are available at www.popai.com.au/awards.
Carla Bridge, General Manager of POPAI ANZ, said the region is one of the world’s strongest in retail marketing campaigns in the world, which was reflected in the number of last year’s winners going on to win global awards against the best in the world.
“POPAI ANZ’s Marketing @ Retail Awards are the top recognition of success for the Australian and New Zealand retail marketing industry, with the Awards last year receiving more than 165 entries. While there are plenty of retail award programs, there are none quite like the POPAI Awards, which specifically recognise retailers and brands for creativity, innovation and excellence in marketing.
“To win a Gold, Silver, or Bronze Indian is no mean feat, with entrants required to hit set score benchmarks in order to receive a prize. The Awards really are the pinnacle in the industry, providing winners with invaluable exposure and recognition from peers,” Ms Bridge said.
Award entries are open from April 10 to July 17. Entries must have been in market in the period between July 1, 2016 and June 30, 2017.
Winners will be announced at retail marketing’s night of nights, the POPAI Awards Gala Dinner, on Thursday October 12. Tickets can be purchased at http://popai.com.au/what-we-do/events/awards-gala-dinner/.
For more information, or to enter the Awards, visit www.popai.com.au/awards.
POPAI 2017 Marketing @ Retail Awards categories:
- Large or Department Store (all categories) – Temporary Display & Permanent Display
- Grocery Store (all categories) –Temporary Display & Permanent Display
- Liquor – Temporary Display & Permanent Display
- Petrol, Convenience & Route – Temporary Display & Permanent Display
- Health & Beauty – Temporary Display & Permanent Display
- Consumer Electronics – Temporary Display & Permanent Display
- Specialty Retail, Lifestyle & Service Providers – Temporary Display & Permanent Display
- Category Management
- Window Displays
- Store Design
- Megara Environmental Stewardship
- Digital Instore
- Mobile, Social & Online
- Sales Promotion
- Direct Marketing & Loyalty
- Occasion-based Shopper Campaign
- Integrated Path to Purchase Campaign
- Field Marketing Excellence - NEW
Pinnacle and special awards
- Best Design & Innovation
- Best Temporary Display
- Best Permanent Display
- Best Shopper Experience
- Tom Harris Marketing at Retail Excellence Award (Best in Show)
- Lifetime Achievement Award
- People’s Choice Award